Uga –Born Queen Uche Umeagukwu is Miss Africa World – Fides Media
December 6, 2024
A major boost is coming the way of chain store owners and retailers in major markets across the six geopolitical zones of the country with the roll-out of free e-marketing capacity building training by the Miss Africa World beauty pageant.
The digital marketing programme, an initiative of the pioneer beauty queen of the pageant, Queen Uche Umeagukwu, was unveiled in Lagos as part of a pilot scheme that will also be extended to other parts of the country.
Justifying the need for the programme, Queen Uche said: “The online empowerment programme, which kicks off in Lagos is to showcase 10 markets in Oshodi Local Government. This is part of my pet programme to help small and medium scale businesses, and most especially, women selling in the various markets, including Abibatu Mogaji Modern Market (Kairo) Market, Moyosore Aboderin Shopping Complex, Balade, Folaranmi Market Shogunle, Osodi Resettlement Plank Market, Oshodi Road, Afijala Market, Ewu, Oshodi, Idera Market, Mafoluku, Oshodi, First Folashade Tinubu Ojo Market, Banjoko Street, Oshodi, Inumudun Brown Street, Market, Macarthy Lane Market, Oshodi and Ajewole Market, Araromi Street, Oshodi.”
She continued: “Shop owners will be enlisted on our Miss Africa World online platform called www.onlinecompanycard.com and our online team will help these business owners to get their business exposed via the internet i.e facebook, instagram, twitter, email marketing and google search engine etc.”
Speaking on the unique selling points, the Anambra-born queen said it would enable prospects reach new customers as well as receive free direct enquiries from prospects.
Besides, she said, it would help the business owners to connect and network with fellow professionals, get detailed reports and notification as well as full mini-website for their businesses.
“We intend to empower over 10, 000 businesses within and across Nigeria with this initiative. We employed and trained young Nigerian graduates as PR consultants to ensure our clients have a defined presence in the marketplace that identifies them as a unique brand and propose ways to improve business efficiency and performance by developing and managing marketing strategies for brands and businesses; delivering direct marketing campaigns, managing their advertising and PR, developing their corporate identity and branding.
“Our vision is to raise a new generation of outstanding independent business consultants who build market leading businesses and play a key role in driving economic advancement and prosperity for small and medium scale businesses.’’
On the modus operandi, she said her team is offering the service completely free but requires prospects to register with a token N5,000.
The cost of registering a website as well as hosting is over N120,000, she noted, adding that as part of her empowerment programme, the cost components has been taken care of by the company. “The training, hosting and maintaining of the website has been heavily subsidised. The N5,000 stipend is just to cover part of the administrative cost.”
Addressing some of the executive management team of the Oshodi market, Ms. Umeagukwu, a California based businesswoman, said, her vision is to see a lot of women empowered financially so that they can continue to contribute their quota towards the growth of the family and ultimately the country at large.
Shedding light on the partnering company, Miss Uche said: “The online company card-SME Connect Hub is a business development, PR consulting and a reputable online business card hub and full mini website platform that gives small and medium scale businesses an opportunity to connect and network with fellow professionals, increase sales, brand awareness and levels of business interaction with a diverse group of prospective customers having buying authority, allowing them make a more practical evaluation of their product and services by seeking the purchasing information they require.”
